Pre-launch · Building in 2026

The discovery layer for agentic commerce.

AI agents are starting to book, buy, and transact on behalf of real people. The web they need to operate on does not exist yet. We are building the rails.

Talk to the founders What we’re building

10,000+: Live MCP servers, end of 2025
2.5B: Daily ChatGPT prompts
0: Ratified agent discovery standards

Our mission

The internet learned to be read by machines. It has not learned to be acted on by them.

Where we sit

Between the agents people are starting to trust and the businesses those agents need to reach. The plumbing, the registry, the protocol layer. The connective tissue.

What we believe

Every web protocol that mattered, robots.txt, sitemap.xml, security.txt, started because one team shipped it first. The agentic web needs the same kind of opinionated start.

Why now

The model providers have agreed on a common protocol. AI traffic is converting. The infrastructure to make local commerce addressable to agents is the missing piece, and the window is measured in quarters, not years.

Co-founders

Builder and strategist. Not a first rodeo.

David Soden

Co-founder & CTO · The Engineer

30+ years of enterprise AI and platform architecture. Has built AI systems and agent platforms for the Fortune 100 and the AmLaw 100. Hosts the Transformation Leaders Podcast.

Duane Walker

Co-founder & CEO · The Strategist

Microsoft partner-channel veteran and B2B GTM leader. Built go-to-market teams at Indigo Slate, Concentrix Catalyst, R2i, CMD, and Lenati. Knows the rooms where this gets adopted.

Get in touch

Investors, design partners, and operators welcome.

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