Articles
Notes on the shift from clicks to answers.
Field briefings on agentic commerce, AI discovery, and what the change means for businesses that still depend on being found. New pieces as they're written.
Amazon couldn't keep an AI shopping agent out. Neither can you.
A federal appeals court threw out Amazon's block on Perplexity's shopping agent, holding that the shopper does the accessing. Blocking is off the table, and what you publish for agents is the control that's left.
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Eleven thousand stores agents can read. Fifteen they can log into.
Adobe just made agent-readable catalogs a built-in feature, and a crawl of 11,414 stores on the agent standard found 15 that can sign a customer in and none that can take an agent's payment.
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Someone finally graded the shelves: seven in ten stores failed
An audit scored 141 product pages at 29 leading retailers against the agent-commerce spec, and seven in ten fail on the same three fields: price validity, delivery time, and return window.
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The money went live: agents can now buy, if they can read you
The payment rails for AI agents went live this cycle, and Adobe scored retail product pages 66 out of 100 for machine readability, about a third invisible to AI at the moment of purchase.
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The rule became a scoreboard: your store now has an AI readiness score
The market stopped describing the rule and started scoring it, a public ranking now grades 1,000 retailers 0 to 100 on whether AI agents can read and buy from them.
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Recommended or skipped: the new rule for AI shopping agents
AI agents can already pay. The fight has moved to trust and readability, a clean, agent-readable feed gets recommended, one without it gets skipped.
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The click is dying. Here's what replaces it.
Search is turning into an answer machine. The visitor who used to land on your page and act is disappearing, and a September default may decide for you.
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